Judy Kim

Founder & CEO

Beauty | Brand Strategy | E-Commerce | Retail | Global Market Expansion

A unique blend of 15+ years of experience in

Beauty & Cosmetics

  • K-Beauty Brand Strategy & Positioning

  • Global Marketing & Market Expansion

  • Creative Direction & Media Production

  • Retail & Pop-Up Brand Activations

  • Global Influencer Network

Media & Entertainment

  • Director | Creative Director | Producer

  • Commercial & Brand Film Production

  • Music & K-Pop Collaborations

  • Talent & Artist Management

  • Live Radio & Broadcast Production

  • Scripted Television Production

Creative Advertising Agency

  • Brand Marketing Strategy & Consulting

  • Business Development

  • Creative Direction & Brand Content

  • Social Media Campaigns

  • Digital Brand Advocacy

E-Commerce & Digital

  • E-Commerce & Shopify Strategy

  • Website Design & UX/UI

  • Digital Brand & Customer Experience

  • Online Editorial & Content Production

  • Corporate & Commercial Media Production

Watsons ‘Get-it-K-Beauty‘ E-Commerce/Retail Rebranding Photoshoot Campaign

Pony Effect Global Marketing Brand Video

Pony Effect Global Influencer Social Media Campaign

Elli K Brand Identity
Website & Social Media Photoshoot Campaign

Soak Beauty Premium Skincare Photoshoot Campaign

Soak Beauty Global Influencer Campaign

Soak Beauty Events

Soak Press & Awards

The Korea Times Interview

The Korea Times Interview with Judy Kim - Founder & CEO of Soak

SO INTL Unit Production Manager

Dr. Pelo Commercial Brand Video

Previous Clients & Work

  • Elli K - Re-Branding Photoshoot Campaign (2022)

  • Soak - Brand Launch Photoshoot Campaign (2021)

  • Junivuni - Commercial Video (2020)

  • Heimish - Commercial Video (2019)

  • Pony Effect - Brand Video (2019)

  • Soak Beauty - Events Production (2019)

  • Dr. Pelo - Commercial Videos (2019)

  • New Authors ft. Elaine - Music Video (2018)

  • Uzuhan ft. pH-1, Sam Ock - A&R Management (2018)

  • Uzuhan ft. Jeebanoff - A&R Management (2018)

  • WeWork x Wanted - Event Video (2017)

  • Watsons - Get It K-Beauty Photoshoot Campaign (2017)

  • Enemood- Fashion Series Videos (2017)

  • Solarrio - Music Video (2017)

  • Unistella - Multi-Media Videos (2017)

  • Asiance - Company Videos (2017)

  • Elle Golf - Behind the Scenes Video (2016)

  • Teenage Millionaire - Brand Video (2016)

  • GoPro - Social Content Videos (2016)

  • SO INTL - Celebrity Interview Videos (2016)

  • Lotte - 말랑카우 CF Television Commercial (2015)

Portfolio Links